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The RUNDOWN on Goop

www.goop.com

Volume 33

August 3, 2016

goop

goop-appWHAT IT IS: A weekly lifestyle publication curated by Gwyneth Paltrow. Her nickname GP became “Goop”.

WHY WE LIKE IT: Even if you are not starstruck or even know (or care) about Gwyneth Paltrow, you might find the healthy living tips, recipes, travel notes, and more found on her website and emails helpful…and even interesting. We do.

What started as a way to share her recommendations with friends (and fans) in 2008 has blossomed into a lifestyle brand/publication and business. More than a million people now subscribe to Goop’s weekly newsletters.

The designs of both the website and newletter are sleek and simple and are organized by categories: Shop, Go, Be, Do, See, Make, and Get. We’re particular fans of Go, which focuses on travel and adventure and includes “City Guides” to more than 26 cities around the world. Whether you quickly scan the hot spots for travel, test a recipe, or discover style and design inspiration – you will find something you like on Goop!

HOW MUCH IT COSTS: Free.

NOW, TAKE THE FIRST STEP: Visit goop.com. If interested, sign up to receive the free weekly newletter.

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